Perform WordPress SEO Audit For Better Traffic on Your Website

Performing WordPress SEO Audit is quintessential if you want to boost your website’s performance, it can help you get more traffic and better rankings in the search engine results.

Performing a WordPress SEO audit has other added benefits like it can give you an idea of what’s working for you and what isn’t, you can find room for improvement and resolve critical issues.

We have brought you a checklist you can go through to perform a WordPress SEO audit to improve your website’s performance.

What is SEO Audit? 

Before we start the checklist, we ought to understand what SEO Audit precisely means. But even before that, have you ever wondered how you could attract more visitors to your site? or Is your SEO strategy working? 

SEO Audit is the answer your answer to these questions. SEO audit is the process that helps you determine whether your website is appropriately optimized to have a better ranking or not. BY using this process, you can find out the critical issues that might hinder getting a better reach for your WordPress website.

After you are done with the auditing process, you tweak your website to make the necessary changes for better results.

How to Perform SEO Audit?

Performing an SEO Audit is no rocket science. It is a very process that you can perform using tools and plugins available online. These tools can help you get an accurate SEO analysis of your WordPress website and helo you determine the critical issues and monitoring.

These are the essential elements that can bring up the numbers of your audience organically. 

Once you have these stats, you can work on the issues hindering the traffic on your site.

Here are a few points that you’d want to take care of while performing the audit.

Ensure Your Website’s Visibility on Search Engine

We need to make sure that the website is visible to the search engines when conducting an SEO audit.

WordPress has an implicit choice to forestall web indexes from creeping your site. Assuming you’ve enabled it, the search engines won’t list your website in the results.

You can check the settings by going to the settings option, reading from your WordPress dashboard, and ensuring that Search Engine Visibility is not on. 

You can turn it off if it’s on uncheck the Discourage search engines from indexing the site option and then select save changes. 

Site has HTTPS

If your website has got HTTP instead of HTTPS, make sure you switch to HTTPS and get your SSL certificate.

An SSL certificate is essential to ensure those search engines priorities your website as it has better security.

Ensure All Versions of Your URL Lead to Same Site

Presently, you should see that the www and non-www variants or HTTP and HTTPS adaptations of your URL are diverted to a similar site.

You can check your essential WordPress URL by going to Settings » General and afterward take a gander at the location in the ‘WordPress Address (URL)’ and ‘Site Address (URL)’ fields.
On the off chance that various variants of your webpage’s URLs don’t divert to a similar area, then, at that point, Google will think about the two URLs as discrete sites.
Accordingly, it will not know which URL to focus on while indexing and could prompt copy content issues.

Better Indexing with an XML Sitemap

If you have an XML sitemap and it is submitted to the search engines, it’ll aid search engines in finding and indexing your site.

This is something that can gradually improve your site’s position on the search list.

Fix Broken Links to Your Site

A broken link is popularly known as Error 404. It occurs when the URL of your site is changed to a new one. The common reason is that your site might have been moved to a new domain, or the page was deleted.

Having broken links can harm your site’s SEO. Hence. It is essential to make sure that your site has no broken links if it does fix them.

Check for Missing Meta Tags

Meta Tags are scraps of HTML code that assist with looking through search engines to get what’s going on with a page to rank it for significant search.
There are various meta tags; however, the title tag and meta depiction are the two most significant labels. Web search tools will utilize this data to comprehend the substance of the page.
Typically the title tag and meta depiction are shown in list items. However, Google may change the text now and again, relying upon different elements like what that client is looking for.

When playing out an SEO Audit, you ought to guarantee that the meta labels aren’t absent from your blog entries or item pages.
That is on the grounds that your title is the primary thing individuals will peruse in the search engine page results and choose whether they need to tap on your connection or not.
Essentially, meta depictions are a short message that shows up under your post title and URL on web search tool page results. They help in depicting your article to web indexes and clients.

Check Your Website Loading Speed

Website loading speed is a ranking factor when presenting the search results. You need to make sure that you remove anything that is slowing down your website. It can take your rank up your website in the search results.

Your Site is Adaptable for Your Various Devices

The following thing to check in a WordPress SEO review is if your site is mobile responsive.
Google utilizes your site’s versatile variant for ordering rather than a work area. Assuming you need to help your rankings, then, at that point, your site should be portably prepared.

Assuming your site isn’t enhanced for portable, you can change your site theme and select a responsive WordPress theme.