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Digging the Do’s and Don’t’s of Content Marketing Metrics
Summary:
When it comes to content marketing metrics, many still confess to being confused about it and feel a lack of knowledge about it. Well, we have something for you. Scroll down to know.
The best creative way to sell your content is with simplicity. The more precise you are with your way of selling and making your audience relate to it, the more creative you are. We can take an example from Nike’s logo, and you will understand what I m saying.
We all are encompassed with different content. From the morning to the end of the day, all we do is go through content offline or online.
The most important and heavy work is to process and compile all this flooded data and content. Many companies are still struggling with proper processing to analyze and report all the data and content they have for better company growth. Some firms lack adequate reporting of their data and only have a piece of standard light information and understanding regarding their KPI’s marketing.
You would need to value your data and content before you sell it for people to buy.
A new business/company is opening every day, but hardly the owners know about the Content marketing strategies. The term ‘Immaturity’ still exists in the content Industry. Many organizations have a lot to market with their content but gradually fail to express it adequately with their audience. There was a survey within the content market, and only 49% of Bussiness to business marketers could claim their content selling strategies and efforts and mature and sophisticated.
A company should be well aware of its content marketing metrics and know how to play with its content to grow and magnet more audiences. And, a company/organization will go through a lack of success when its performance measure is not top-notch.
What is Content Marketing ROI?
A company goes through a lot of ups and downs while growing into the content marketing industry. But, the aim of any content marketing is ROI(Return of Investment).
A study showed that 50% of Bussiness to Bussiness Marketers take help from different sources for their content marketing. And, out of those, 86% take help from other external people for their content creation, And the remaining 9% claimed that they believe that their company partners are keeping track of the Performance metrics department.
Companies invest too much money in advance for their content creation. They lack a lot in tracking the content performance metrics that is the central core important element for a company to keep track of the content.
However, some 35% of Bussiness Companies have started showing a soundtrack of their content marketing metrics in recent studies. According to the content marketing experts, Outbound is marketing is costly than Content Marketing. They further added that Content marketing is 62% cheaper than any marketing and gives you three times more outcome from your audience.
Now, we have understood how and why keeping track of content marketing metrics is essential to dig deeper into some standard content marketing metrics.
Standard Content Marketing metrics and what do they stand for:
Every Marketing Metric is rare and unique in its way. It is represented by your company depending on what your company wishes from its marketing capabilities.
Below is an aisle of standard marketing metrics that help you with a proper analytic report for your company.
Page Views:
Page view represents the number of time audiences has come across that single paged and how many times the user has clicked it.
Pages/Sessions:
Pages and sessions count the total number of pages a customer views at one time on your website. For example, a user visits your sites and clicks on different options to get land to runners; all the pages are counted and filled into the report.
Traffic Medium/Traffic:
This count is all about the referral. How did the user land on your site? You need to know that. How many users landed on your website, and by which traffic medium they met you online. All these counts matter for your company.
Bounce Rates:
As a company, you should always track how many people leave your website page only after seeing one page. Bounce Rate helps you understand that either your website is not very user-friendly or is still not grabbing users’ attention. IT enables you to get the point of view, and you can further improvise your website content.
Location of your User:
Your user’s geography is in a while visiting your website also matters a lot; you get to know what kind of content you can provide to them if you have too many users from one particular.
Duration :
The time duration a user spends on your website also helps you understand the metrics.
Clicks. Clicks. Clicks
The number of clicks your website link receives.
Goal Completions:
Calculates the count of dedicated goals your website achieves. For example, newsletter Subscriptions, Downloads from users, Ebook downloads)
Website Share:
Social share is The number of times your website gets shared on any social media platform. It also included any small link share from your site.
With all this work in company tracking, all the metrics mentioned above can sometimes be challenging, and that is why some tools present online might help you measure the metrics and save your time while you work hard to grow your company.
Google Search Console
SEMrush
Social media organizer software(Buzzsumo, Sprout Social)
Google Analytics
Native Social media Analytic Platforms(It has become easier to keep track of your social media insight. Almost all the platforms have come up with options where a user who is doing business online can keep track of his users and content.)
Keeping track of everything matters, but, at the same time, what content you are providing with your customer also matters. Content Marketing Metrics can only help you know what your user is looking for and how you can fulfill it, but your audience is visiting your site for your content so, don’t bring that down; you will keep growing. Authentic and unique content is a passage to happy and many users.
